A home made of solid wood that will last for generations—that’s what LéonWood log homes stand for. As an owner-managed company, this specialist in custom log home construction has become one of the best-known names in the industry and is celebrating 35 years in the log home business this year. To reflect its own growth in customer and sales management, LéonWood has been relying on SmartWe since 2024—currently, nearly 30 consultants and employees use the solution in their day-to-day work.
As the company continued to grow, so did the demands placed on LéonWood Holz-Blockhaus GmbH, based in Maust, Brandenburg: more inquiries, new customer relationships, and an ever-expanding network of expert consultants throughout Germany.
To ensure that this large number of contacts did not compromise the quality of relationships, the company decided to consolidate its customer and sales management into a single, centralized system. During the search and selection process, it was crucial for the LéonWood sales team to find a solution that would not only replace the existing siloed systems but also actively support the company’s continued growth and high standards for its own customer-centric processes.
Platform-independent, mobile, flexible, digitally proficient
With SmartWe, LéonWood found an app-based cloud solution that meets exactly these requirements: The digitally sophisticated solution was particularly impressive due to its platform independence, its mobile usability for consultants working nationwide, and its flexibility and open interfaces, which allow for the integration of external systems such as the company’s own website.
Solution for a 360-degree view
The initial focus of the rollout was on address management. Instead of maintaining contact information in multiple systems, LéonWood has since consolidated all prospect and customer data in one central location. The previously used siloed systems were gradually phased out, with the result that all sales team members now have access to their specific data on the go.
Another benefit is the integration of the company's website: The contact form that prospective customers use to request brochures has been directly linked to SmartWe via a REST API. Every new inquiry is automatically logged in the CRM, which then triggers the mailing of brochures
"With SmartWe, we've found a solution that allows our sales team members to access their specific data on the go."
Sylvo Pohl
Managing Director of LéonWood Holz-Blockhaus GmbH
Regional inquiries, managed centrally
A key component of the solution is the distribution of incoming inquiries to external consultants. Each prospective customer is assigned to the appropriate sales region through the regional headquarters, so that the sales consultants working there receive new inquiries directly through the CRM. Thanks to the built-in caller ID, they can see on their smartphone or tablet which prospective customer is calling them, and can immediately record the details of the conversation or any important information in the notes field. This creates a complete contact history, from the initial contact through subsequent on-site visits and correspondence all the way to the closing of the deal.
For sales management, this means, above all, greater clarity and a better overview: "Especially with a nationwide network of sales consultants, it is important that everyone involved is on the same page. "SmartWe helps us track inquiries and their processing centrally and keep an overview of our ongoing sales activities," explains Maik Schenkling, Sales Manager and authorized signatory at LéonWood. The dashboard provides a daily update on all regions and highlights the latest developments in each. Individual sales activities have thus been transformed into a manageable, traceable sales pipeline that can be monitored on a daily basis.
AppDesigner lets you create your own designs
For the LéonWood team, SmartWe has now become an integral part of the company's development. At the same time, our in-house expertise is growing, enabling us to continue developing SmartWe on our own. Using the built-in AppDesigner, you can implement your own ideas directly and adapt the solution to new requirements—for example, to create a new sales view. Thanks to SmartDesign 3.0, every user can also customize their personal dashboard to suit their daily tasks and needs.
"We appreciate SmartWe's flexibility and the ability to customize the solution ourselves to meet our needs." "It's good to know that, with the SmartWe team, we have a reliable partner at our side who advises us as equals," said Sylvo Pohl and Maik Schenkling of LéonWood's management team.
More information: Léonwood Holz-Blockhaus GmbH
