KADUR Group has placed great importance on forward-thinking structures in planning and construction. “As we grew organically into a group of companies, the volume of project and customer data increased significantly,” explains Stefan Luther, authorized officer and CRM lead at KADUR Group.  

“Choosing a future-ready cloud CRM was a logical next step for us. It allows us to digitally connect and centralize all relevant data, creating a comprehensive information hub that our teams can access on the go, whether on-site or with a client.” 

Instantly impressed

In their search for a flexible, future-proof solution, Stefan Luther and his team came across SmartWe. “What immediately impressed us about the cloud-based system was its user-friendly, intuitive interface, and especially the App Designer. It lets us turn our own workflows into simple apps without needing advanced programming skills,” says the business economist.  

They were also won over by SmartWe’s many filtering options and customizable views, which make it a powerful digital tool for building sales pipelines and powering all marketing activities, including precise targeting of key customer groups.  

Another decisive factor: the software is fair.digital and developed in Germany, with data hosted securely and in full compliance with German and European data protection regulations. 

A textbook implementation

“Thanks to expert guidance from CAS and targeted onboarding workshops, we were able to implement SmartWe quickly and make rapid progress,” Stefan Luther recalls. The process began with a detailed requirements analysis. “We carefully evaluated what features we needed for launch, which user roles existed, and what configuration would fit us best,” the CRM Lead explains. “We also assembled a CRM core group made up of future power users, involving employees from the outset.” Shortly after, they went live with the system and started comprehensive user training. “We didn’t just install the software and say, ‘That’s it’” Luther says. It was important to us that everyone was on board and knew how to get the most out of SmartWe.” 

“It’s in the CRM”: gains in daily efficiency

Since its rollout, SmartWe has become an integral part of daily operations at KADUR Group. One of the biggest advantages? Time savings due to less internal coordination efforts. “It’s in the CRM” has become shorthand for greater efficiency.  

Employees can also enter data on the go, making it instantly available to the back office. On-site meetings or sample choices by clients, for example, are immediately logged in the project dossier.  

Another key benefit: incoming inquiries are now funneled through a centralized process. Where requests once came in via multiple channels, they are now captured consistently and assigned to the correct service area. The CRM thus provides a clear overview of upcoming projects, which is a huge plus for strategic planning and reporting. 

SmartWe also enables the standardization of construction-specific workflows. From quality assurance and risk monitoring to credit checks, insurance issues, and capacity planning – all steps are covered. That way, resources needed for projects can be confirmed early on.  

A solution with room to grow

“Change is the only constant. We still have many ideas for developing new workflows and expanding our use of the CRM,” Stefan Luther adds.  

What Luther and his team value most is the close collaboration with the solution provider. “CAS didn’t just act as a software vendor – they were part of our project team. That partnership gave us access to a wealth of know-how and experience, which saved us a lot of time and money.”   

Luther’s advice for other decision-makers? “Take the time to clearly define your requirements up front. And make full use of the free trial – it’s a great opportunity to test whether the system truly fits your needs. That’s exactly how we realized SmartWe was the right choice for us.” 

More information can be found at: Kadur Group